Visual Search Strategies of Tag Clouds - Results from an Eyetracking Study

Tag clouds have become a frequently used interaction technique in the web in the past couple of years. Research has shown the influence of variables such as tag size and location on the perception of tag clouds. However, several questions remain unclear. First, little is know on how tag clouds are perceived visually and which search strategies users apply when looking for tags in a tag cloud. Second, there are variables, especially tag location, were prior work comes to conflicting results. Third, several approaches to present tag clouds with the tags semantically clustered have been proposed recently. However, it remains unclear which effects these new approaches have on the perception of tag clouds. In this paper we report the results of an extensive study on the perception of tag clouds using eye tracking technology that allows answering these